The Chilli Man is a pretty open-minded kind of guy. He thinks The Adventures of Priscilla Queen of the Desert is a top Australian film, he's tried yoga (once) and he's been known-on the rare occasion-to drink rosé. (When all the beer has run out, that is.)

But one thing that just doesn't sit well with The Chilli Man is stuff he doesn't understand. Like U.F.O.s. Or decaf coffee. (Weird.) If The Chilli Man doesn't know what it is or where it comes from, he doesn't have much time for it.

It's the same with additives and preservatives. What ARE they really? What are they made from? (They certainly don't grow in the ground like chilli plants or tomatoes.) Do they come from a laboratory? What kind of laboratory? A 'synthetic stuff to put in food' kind of laboratory?

That's just too many questions for The Chilli Man. He likes things he knows-and he doesn't know additives or preservatives. (He doesn't even know any of their friends.)

You can guess what this means for The Chilli Man products: they contain absolutely no additives or preservatives-and never will. The Chilli Man likes to call this his U.F.O. Policy.