So how do you like your chilli? Cool Man? Bloody Hot? Somewhere in between? That’s The Chilli Man’s Heatometer for you. (You’ll find it on all Chilli Man labels. You can’t miss it!)

The Chilli Man Heatometer is a scale that represents the amount of chilli and heat in each product. It starts at 1/10 and works its way up to 10/10 (ouch). It’s a lot like the Richter scale that’s used to measure earthquakes: if one equals 100, two equals 200, and if two equals 200 then three equals 400—it’s always doubling as it goes up in chilli and heat.

You wouldn’t know it, but it’s not all about the chilli. The fresh fruit and veggies in The Chilli Man products contain natural sugars that can affect the heat—some fruit enhance the heat and some fruit reduce it. Talk about clever!

No more boring old hot-medium-mild. After all, the difference between mild and medium could be as much as 1500%. Yowwwwwwzzzzza!

The Chilli Man Heatometer was made a registered trademark back in 1999. Since then, the world’s big chilli guys have adapted the idea but most people think ours is still the easiest to read (and the most truthful: ‘Bloody Hot’ really is bloody hot!)

The Chilli Man will be coming out with concoctions that go right off the Richter scale soon… stay tuned.