He’s a red-hot firecracker, a zesty wildman, a real—maybe we should start at the beginning.

The Chilli Man was created in a huge bubbling cauldron (well more like a very hot saucepan) on a kitchen stove in Muswellbrook*, New South Wales.

Toiling over that saucepan of red-hot sauciness was chilli-mad Brett Elphinstone. (He’s not mad of course. He just loves chillies.) We like to call him the Chilli Guru—creator of The Chilli Man.

The Chilli Guru’s passion for chilli sustained him through over 300 attempts at creating the perfect chilli recipe. When he hit on a recipe that he loved, he didn’t stop. He made another one. And another one. Eventually he had six varieties… and The Chilli Man was born!

The Chilli Man is a hot-blooded Australian with a cheeky sense of humour (and Mexican great-grandparents). He’s the front man for the Chilli Guru, who’s mostly busy behind the scenes with his ultra-secret chilli experiments for ultra-secret new chilli products.

The Chilli Man, on the other hand, is everywhere! He’s at backyard barbecues, dinner parties, fresh food markets, school fetes—he loves a good time. (As you’ll see on the rest of this site!)

The Chilli Man is like a saucy party in a bottle.